For home service businesses—like plumbers, electricians, HVAC technicians, and landscapers—getting noticed online is critical. But should you focus on Search Engine Optimization (SEO) or invest in Local Ads? Both strategies have their strengths, and the best choice depends on your business goals, budget, and timeline.
In this guide, we’ll compare SEO and Local Ads to help you decide which approach is right for your home service business.